Presenting to people at all levels

How do you deliver a presentation when faced with an audience of different levels and interests within an organization? It's one thing to present material to your peers, or those who look up to you for guidance, and another to present to participants of various educational backgrounds whose levels of work experience differ in extremes. Making an impact on your audience is key. Yet, how is this done?
 
First and foremost, know the message you want to convey to your group. Are you presenting material to persuade the audience of something? Are you there to educate or inform? Work with the result you want to gain from delivering your talk and take it from there. Once you know your message, the way you present it will differ according to who is in the room listening. Speak in simple, clear terms. Address the fact that there are different participants in the room and why they are there. Make everyone feel included and part of your presentation by answering questions and posing your own. This is extremely powerful.
 
Second, deliver your material with openness and enthusiasm. A strong leader always makes his team feel important. In this instance, motivation is key. Not only should you allow others to share their ideas and comments during meetings or less-structured presentations, but you should also praise others for doing so regardless of whether you agree or disagree with what you hear. An idea is an idea. Down the road, Tom or Sally will feel comfortable and motivated to come back to you when a need arises and something promising is shared.
 
Third, avoid stereotyping your audience. The only thing you can prepare for is the content and, to a certain degree, how you will behave. You will never, ever know what your participants will say or do until you deliver your actual presentation. This is a good thing. A certain level of spontaneity is powerful and will keep your audience awake, involved and alive. Assuming that all of your staff think and feel the same is wrong. Assuming that only certain people will absorb your message is also wrong. The latter depends on what you do during your talk to make everyone feel included.
 
Presentation skills is much more than delivering a powerful message and displaying strong body language. It is about connecting with others at different levels. Strengthening your people skills, and taking the time to understand what others want and need can help you along your professional journey. Communication is only part of the game. Sometimes you need to go beneath the mask to find the truth.
 
Posted: December 2006
(c) 2006 Nicole Attias & Associates
 
 
 
   
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